Latest Insights & Strategies
In-depth guides from Syed Mazhar Shah on patient acquisition, HIPAA-compliant marketing, and digital growth for healthcare practices.
growth
7 Healthcare Growth Metrics Every Practice Should Track Beyond Website Traffic
Traffic is useful, but it is not a business outcome A healthcare practice can grow…
EHR
Why USA Physician EHR Certification Rules Don’t Work for Mental Health & Therapy SaaS
If you’re building EHR or practice management software for therapists, counselors, or psychologists, and you’re…
Google updates
Google’s August 2026 Spam Update: What Healthcare Marketers Need to Know
On August 18, 2026, Google released its third spam update of the year. The announcement…
AEO
Why Your Practice Isn’t Showing Up When Patients Ask AI for a Doctor
A patient in your city just typed “best dermatologist for eczema near me” into ChatGPT…
Billing
Why Your Practice Shows Up on Google But Loses Patients on the Call
You ranked. The SEO worked. Your practice shows up on page one for the exact…
Medical Billing
Medical Billing Companies: Stop Marketing Like Software Vendors
Your website says you reduce denials by 30%. So does every other RCM company’s website.…
AI
How AI Search Engines Choose Which Healthcare Practices to Recommend
Sarah had been putting off her knee surgery for months. One evening, instead of scrolling…
AI
How to Build a Healthcare FAQ Page That Wins AI Citations
Your patients are not Googling the way they used to. They are typing full questions…
Healthcare Marketing
Why Your Medical Billing Company Is Invisible Online (And How to Fix It)
You built a solid operation. Your denial rates are low. Your collections are clean. Your…
AEO
Google Just Told You Exactly How Search Works Now.
Here Is What It Means for Your Marketing. At Google Marketing Live 2026, Nick Fox,…